I am currently stuck in title land. This is where I search for the perfect word and/or phrase to describe my book. It's sorta like naming your child. Actually, it's harder than naming your child. With my girls I picked out a name that both Zilla and I liked and when the girls popped out it just seemed to fit. It was perfect. With a title the problem is the book is already there, fully formed, and nothing seems quite right.
I suppose there is the possibility that I'm trying to hard - that I want it to be perfect and sometimes things just aren't. There's also the distinct possibility that I suck at titles. They're tricky things. Sometimes I get to keep the title I turn the book in under. Sometimes I get to have some input on what we change it to. And sometimes my editor tells me what my title's going to be. While I like the input, I'll admit that if I'm struggling I'm usually okay with them telling me what it's going to be. There are smarter people than I in the marketing department and they know what they're doing. I'd be stupid not to let them do their jobs. Their goal and mine are the same - sell my book.
But this does bring me to my original question. How important are titles. Really? I mean do you buy a book just because it has a fantabulous title? I might pick a book up because of a title but ultimately the back cover copy has to grab my attention before I'll buy.
So do you pick up a book in the store based on a title? Is there a title that sticks out in your mind? Something that was funny or evocative? One you really remember even after the fact? If you're a writer, do you have a favorite title? Have you ever gotten to keep your titles or does your publisher always choose them for you?