It has been brought to my attention that I suck at marketing. Repeatedly. And I can't lie, it's true. There are valid excuses but they don't counteract the fact that I suck at marketing. I'm just not very good at tooting my own horn.
I think part of my philosophy stems from my crazy busy life, but also from the reality that I can't quantify the success of anything I do. I'm a touchy feely kinda girl. I wanna know how something works, see the results, or I lose the enthusiasm for doing it. Unfortunately, there's just no way to quantify marketing. There are too many variables and no good way to interview every single person that purchases a book to find out what made them pick that one up off the shelf.
So, that's where y'all come in. I'd really like to know what influences you to pick up a book. Have you ever bought a book based on a blog that you read? A bookmark you received? Or do you only buy based on cover or blurb copy? If you have an ereader has it influenced how you purchase books? Do you instantly buy anything that a trusted friend recommends?
I know that for me, my Nook has really changed the way I shop for books. I'll always buy based on a recommendation from friends who read and enjoy the same kind of books that I do. But I've found myself purchasing authors that I've never heard of (in genres that I don't usually read) because of recommendations from B&N. And really enjoying them. I honestly don't think I've ever purchased a book based on a blog that I've read. A blog might remind me to pick up a book I was already interested in (as in, oh yeah, I forgot that was out this week). But, maybe that's just me?
I really find this subject fascinating because I've discovered that my buying habits aren't necessarily the norm. This was a possibility I'd never thought of. I'm not sure if that means I'm out of touch with reality or just really blinded by my own life. I'm not sure either of those things is good. I'm honestly wondering if I need to reevaluate my take on the whole book buying process. What do y'all think?