tag:blogger.com,1999:blog-18688033.post115577011086213908..comments2023-10-28T05:33:15.060-05:00Comments on The Writing Playground: BrandingMarilyn Puetthttp://www.blogger.com/profile/16073134550080890157noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-18688033.post-1155852049841330662006-08-17T17:00:00.000-05:002006-08-17T17:00:00.000-05:00What's with the word verifications today? All min...What's with the word verifications today? All mine have contained the letters most difficult to type -- x,z,q -- and in succession. But ya know, if you screw up enough times, it gives you something even a two-year-old can type. *snicker*Playground Monitorhttps://www.blogger.com/profile/07444337591281145863noreply@blogger.comtag:blogger.com,1999:blog-18688033.post-1155851835161456692006-08-17T16:57:00.000-05:002006-08-17T16:57:00.000-05:00And that, folks, is why we call her the Problem Ch...And that, folks, is why we call her the Problem Child. *g*Playground Monitorhttps://www.blogger.com/profile/07444337591281145863noreply@blogger.comtag:blogger.com,1999:blog-18688033.post-1155851203675196452006-08-17T16:46:00.000-05:002006-08-17T16:46:00.000-05:00Branding just sounds painful.Don't frat rats do th...Branding just sounds painful.<BR/><BR/>Don't frat rats do that to each other sometimes?Problem Childhttps://www.blogger.com/profile/01456049865200737618noreply@blogger.comtag:blogger.com,1999:blog-18688033.post-1155832716753437822006-08-17T11:38:00.000-05:002006-08-17T11:38:00.000-05:00I can see an author branding with symbolism.I can see an author branding with symbolism.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18688033.post-1155828116133866212006-08-17T10:21:00.000-05:002006-08-17T10:21:00.000-05:00You know... I think that branding and BUZZ from ye...You know... I think that branding and BUZZ from yesterday might be part of the same thing. That thing that lets you walk into a book store and say "I want the new Nora book" or "Do you have the latest Stephen King book" and get it without even having to mention the title. I was reading that Nora's hardbacks don't even have a back cover blurb -- just her photo -- because her readers don't need to read a blurb; they just want her newest book.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18688033.post-1155824041501898972006-08-17T09:14:00.000-05:002006-08-17T09:14:00.000-05:00Jingles, slogans and theme songs are very importan...Jingles, slogans and theme songs are very important. To wit:<BR/><BR/><I>Just sit right back and you'll hear a tale, a tale of a long, long trip...<BR/><BR/>Here’s the story of a lovely lady<BR/>Who was bringing up three very lovely girls...<BR/><BR/>Plop, plop, fizz, fizz...<BR/><BR/>Betcha can' eat just one.<BR/><BR/>You got the right one baby, uh huh!<BR/><BR/>Is it true blondes have more fun.</I><BR/><BR/>Too bad books can't have catchy jingles and slogans. <BR/><BR/>I'm still not sure I completely understand branding for authors, but I do know that voice is something that keeps me reading certain authors again and again.<BR/><BR/>PM -- who enjoyed that little stroll down memory lanePlayground Monitorhttps://www.blogger.com/profile/07444337591281145863noreply@blogger.comtag:blogger.com,1999:blog-18688033.post-1155822541811942542006-08-17T08:49:00.000-05:002006-08-17T08:49:00.000-05:00I agree that writing style is the most important f...I agree that writing style is the most important factor, but the other stuff matters too. I have found authors that I love after checking out their website, and subsequently buying their book. The writing has to be there to keep me coming back, but an original marketing idea might be what caught my interest to begin with. By the way, my daughter knows that jingle too. I suppose they must be doing something right when our children are singing for their cereal lol.<BR/><BR/> Hugs, Zarabamabellehttps://www.blogger.com/profile/15986745648983981412noreply@blogger.comtag:blogger.com,1999:blog-18688033.post-1155822368899578622006-08-17T08:46:00.000-05:002006-08-17T08:46:00.000-05:00I tend to think of brand in terms of a concept tha...I tend to think of brand in terms of a concept that's in all your books, like whoever wrote that "Nerd" series.<BR/><BR/>The thing I want to promote about me and my writing is my personal voice and theme. Thus the development of my tag line and website (eventually) will all stem from this. I want readers to know that when I write a book, they are getting a certain feel from me. Though the storyline and subject matter may be different, all my books thus far seem to deal with women recognizing and growing into their own power-maybe the empowerment of women through whatever conflicts arise in the story.<BR/><BR/>And this is the exact reason why I keep putting off developing my individual website-I cringe at the idea of spending hours looking for the elements.<BR/><BR/>AngelAngelhttps://www.blogger.com/profile/17010424240956906870noreply@blogger.comtag:blogger.com,1999:blog-18688033.post-1155822316429644342006-08-17T08:45:00.000-05:002006-08-17T08:45:00.000-05:00I guess I should've gone to one of the branding se...I guess I should've gone to one of the branding sessions because I just don't get it. My tagline is "paranormal romance with a twist." How do I market that? I just don't understand. How can you put sarcasm on a promotional bookmark? The writers I tend to identify with a brand always seem over the top to me - either the super sexy writer that practically wears lingerie to a book signing or the queen of darkness paranormal writer looking pale and tragic all the time. <BR/><BR/>That's just not me. I'd feel like I was misleading my readership if I showed up to something in a costume. I don't want a black website with spooky sounds or red bleeding text just because I write paranormal stuff.<BR/><BR/>Maybe I've got this brand stuff all wrong.<BR/><BR/>SPAndrea Laurence AKA Smarty Pantshttps://www.blogger.com/profile/13518751514879244662noreply@blogger.comtag:blogger.com,1999:blog-18688033.post-1155820525286405962006-08-17T08:15:00.000-05:002006-08-17T08:15:00.000-05:00I agree with you Linda. I think voice, writing st...I agree with you Linda. I think voice, writing style, is the most important element to a writer's success. How many literary giants are remembered for a catchy phrase they once said (Mark Twain aside). It was and is their voice, that unique way of looking at life and people, that stands out and attracts attention. <BR/><BR/>Nowdays, fledgling writers hear so much about how competitive the market is and how hard it is to make your mark. Does a brand, a specific slogan (we know these things work in ads on TV) better a writer's chances of making sales in today's world? Or better yet, draw the attention of an editor or agent you might be tarketing?<BR/><BR/>I've been looking for pictures to put on my website, too, and the process has been eating up a lot of time. I've had to ask myself, what is it about me that needs to be expressed? How could I best promote this prevailing theme in my stories? And am I even ready for this? Tough, eye opening, questions making the 'AHA!' moment that much more profound. My search, it seemed, revealed theme, prevailing images I wanted everyone else to ponder. And...I discovered what it was I'd been trying to say all this time.<BR/><BR/>Now, I'll have to figure out how to create a total online package and make it work.<BR/>KathyKatherine Bonehttps://www.blogger.com/profile/14701961380138616355noreply@blogger.com